Day by day, Facebook grows in the business arena. People buy more products / services online thanks to the recommendations and promotions they come across on Facebook.
While the social media giant is not reaching Google as a buying channel, it certainly has a big impact on buying habits and decisions. For anyone who uses Facebook for business purposes, this is a huge extra point.
In fact, studies show that Facebook is the basic social media platform that influences people when it comes to making purchasing decisions.
While Facebook has widened the game to business (in more than one way), many are still hesitant to take advantage of the full power of Facebook marketing. But by ignoring them, they leave room for their competition.
With over 2.2 billion users (and it’s not over yet), Facebook is a platform that your business or any other business can take advantage of. This is the place where everyone comes together. Why not exclude your target audience?
Gone are the days when marketers relied on traditional and slow marketing methods like print newspapers and yellow pages to communicate about their products / services. It is on Facebook that the action takes place today.
In the following article, we are going to look at how to use Facebook for business, not only in a logical way, but also as the best marketing strategy you can adopt.
Here are some things every entrepreneur / marketer should know before using Facebook to work on increasing their chances of success.
Post interaction messages
Relevant content can be posted constantly on your Facebook page and will make a difference in the type of response you create. So, if there is one thing that a brand should never worry about, it is “posting a lot”.
Keep in mind that Facebook has become more than just a competitor. This means that there are many businesses (of all types) competing for attention. On the other hand, Facebook wants to serve its users in the best possible way by displaying the most relevant content.
The result ? Anything you post on your page is not seen by your fans. Only a small percentage is.
This reduction in organic access has prompted companies to post more than once. But the people who are most successful in frequent posting are the brands that do it without sacrificing quality. That’s why there has to be a specific balance between the quality of the content you post and the quantity.
The question now is what kind of reaction to the post you should aim for.
There is no doubt that your participation rates are improving compared to a regular deployment. But it must be done in the best possible way taking into account the quality.
According to a joint study between Buffer and BuzzSumo, pages are now shifting to publish more content.
After analyzing 43 million entries from 20,000 famous brands using Facebook for their business, they found that pages published at least 5 times per day received an average of 2,466 entries. However, 10X published pages saw a 50% lower attendance. So we can say that posting 5 times every 24 hours is an effective deployment frequency.
Is this interaction for the publication final? Not at all.
When it comes to using Facebook for business, nothing is burnt out. Strategies evolve with the evolution of Facebook.
So there can never be a perfect one-size-fits-all approach that works best for everyone. Keep experimenting to see how many times you should post in the first post.
Re-marketing is increasing conversions
There is no doubt that proper targeting plays a key role in the success of your Facebook ad campaign. In other words, using Facebook for business works best when you are confident about your target audience. One way to do this is to target prospects who have already shown interest in your product / service.
That’s right, we are talking about re-marketing on Facebook which usually gets better conversions.
Re-marketing is a popular (and successful) method that allows you to show your ads on Facebook to those who have …
Already visited your site in the past
Show some interest in your product / service
There is no common rocket science here. It’s very simple, if you look …
People visit one or more pages on your website.
You can divide your site visitors based on the pages they visited.
Create targeted ads that are displayed to these visitors on Facebook.
Ask yourself why someone is visiting your business website in the first place. This is usually one of the following three reasons.
You want to get relevant information about you, your product or your industry.
They want to communicate with you through questions or suggestions.
She wants to buy your product or service.
It is obvious that what matters to us are the sales figures. They want more and more people to buy from us. But buying decisions are rarely affected and can take some time. This is especially true in the field of B2B marketing, where purchases are important and commitments long.
However, thanks to Facebook Re-marketing, you can continue to expose them to your offer and try to remove their hesitations or doubts. This increases the chances that they will change their mind.
Facebook re-marketing really works when done right and mainly helps you lower your cost of ownership now. Why re-marketing on Facebook can be a great strategy to see your ad. People who renew their marketing activity know your brand and are more interested in your product / service. This includes ….
People who don’t know about your product / service but want to buy it.
People who have visited your site have seen your product / service but have not yet clicked the buy button.
People who have purchased your product or service and have become customers.
The advantage of re-marketing is that it allows you to improve your marketing from where you are today. It will also benefit from the audience or traffic that you have already created.
It is important to create shareable content
Sending viruses to Facebook can send a lot of traffic, if that’s what you’re looking for. But how often do you see content on Facebook through a notorious viral marketing network? That’s right, not often.
However, you can definitely increase the possibilities for your content to be published and shared by the right people. By making sure your content is as engaging as possible.
Using Facebook for business is easier and more successful when you prioritize content that encourages people to share with others. Ultimately, it’s the way to improve your social media content strategy.
To understand how you can create such content, you need to know why people are sharing it in the first place. What exactly makes them click the most requested post button and post the word?
A properly conducted New York Times study titled “Participatory Psychology” found that people share content for several different reasons and motives that should be leveraged. Share …
Learn something new
Inform and influence others
To help their friends and family
Present their identity and identification
To get in touch with people around them
Just share and get the message across
Support for those in need
Whether your Facebook post gives, inspires, or surprises, it should affect the good feelings of your target audience so that they tend to share it. Give them a reason to share and make sure it’s worth it.
Better share an original video
Filing YouTube links on Facebook works, but it’s not worth the long-term marketing effort. Why ? Because Facebook prefers original video content via a link from YouTube or Vimeo. They want you to upload more video content right to your Facebook page. Therefore, any brand that uses Facebook for commercial purposes must understand the power of original videos.
Sharing original videos is also much better than sharing. Because videos play automatically when you browse news sites. This not only allows you to generate more views / clicks but also makes a positive impression both for your fans and for Facebook. This helps get more comments on your video.
Here are three real benefits to downloading your original videos …
Help creating a video gallery
It makes sense to have a separate section for social media videos. This is exactly what happens when you use the original videos. Facebook creates a dedicated video gallery for your page to store all of your video content. People who like your videos can browse this section and access it later. Which increases exposure to your videos and boosts participation.
Improves organic access
They say content is king, it’s true. But with the growing popularity of visual content, video has become very effective and engaging. If you want to improve access to your Facebook by adding variety to your content, Original Video is the way to go.
Facebook’s algorithm has changed over the years and continues to evolve. Since Facebook is trying to become bigger than YouTube in terms of view / video sharing, it’s clear that the algorithm prefers the original video.
A case study showed that original video content leads to a 135% increase in organic access compared to links and images. In another case study, Quinty found that the original videos on Facebook were 4 times more interactive than video links from other sites.
Provides access to better analyzes
The success of your campaign depends on social media for how you read your successes and failures. One of the benefits of using local videos is that it helps you achieve better social analysis. That you can use to improve your results.
For example, if you look at Facebook page stats, you’ll see how many people watched your video for ten seconds or more. Moreover, you can also know how your videos are performing in terms of links.
Use Facebook Live to improve access
Are you working with a limited marketing budget? In this case, you should be focusing on Facebook Live.
Although there are many advantages to using Facebook Live, such as low quality requirements, free etc. Sometimes the access is greater than that of the original video.
When you have better access, you have a larger portion of your audience consuming your content. Which directly affects the type of results generated by marketing through Facebook. Facebook even sends a notification to your fans when you start streaming. Which increases the chances of participating in your video.
Plus, Facebook Live makes it easy to bring the news to your followers because your video will stay on top as long as you live. So if you don’t have Facebook Live, you are leaving money on the table.
Here are some Facebook Live video ideas that your business can take advantage of.
Frequently Asked Questions About Accommodation: If you receive a lot of inquiries from customers about your product or industry, you can invite potential customers to a Q&A session through Facebook Live. This will allow you to dispel their doubts / questions and display your personal information.
Interview: Do you know an industry expert who can influence an important subject? Do you have a colleague who can highlight current industry trends? You can meet almost anyone who brings unique added value to the table. And broadcast via Facebook Live.
Broadcasting the event: Whether it’s a business event or some other type of event that your audience can enjoy, you can live with Facebook Live. The whole idea of catching an event live and stream it screams “Value”, which means your audience will love to listen to it.
Advertise a New Product: No matter what industry you are in and what type of product you are selling, you can use social media to advertise your version of the product and get more people to your event. Facebook Live is great for doing this because it not only helps you hit the right level of anticipation, but also allows you to attract viewers with a little preparation.
Create Daily / Weekly View: If there’s one thing you need to do to grow your business, you need to deliver consistent value to your fans. This will help you strengthen your relationship with them and make you stand out. You can use Facebook Live to create a daily or weekly view to contact them on a personal level.
Sharing with your fans / customers through a regular broadcast is a sure way to grow your mind with them. It’s ideal for social media brands. Just be sure to be consistent in your efforts. Pick a time of day and feel comfortable around it so you can answer any questions from fans.
In doing so, you will be able to explore and understand the latest trends while also sharing them with your audience.
Offer discounts to increase sales
Why not make Followers / Customers feel even more special by giving them an exclusive discount? This is exactly what you can do with Facebook offers, a common feature that you can take advantage of if you use Facebook for your business.
Thanks to Facebook offers, you can post generous discounts, specials and coupons on your Facebook page. Whether you are an administrator or an editor, you can create a suitable view.
Here are the three types of Facebook offers you can take advantage of:
In Store Only: These offers can only be redeemed by customers inside the store where they must make a hard copy of the offer or display it on their mobile phone.
Online Only: These offers cannot be redeemed offline in a store. Customers can also take advantage of it on your website or other online sites.
In Store and Online: This option offers the best of both worlds: your discount can be redeemed by customers either online or in store.
Here are some tips for using Facebook offers effectively …
Be generous: Getting a small discount would defeat the purpose, so make sure your opponent is big. A good rule of thumb is not to give a discount lower than 20% of the normal price. You can also try to offer free bonuses with your purchase, as they usually give better results.
Simplicity: The more complex your terms and conditions, the more difficult it will be to convert them. Remember to keep things simple for your potential customers. Any unnecessary additional steps should be avoided.
Use an attractive image: It’s good to choose an image that shows your customer using your product in some way. If you just post an image of your product, it might not look appealing. And yes, use a different image than your profile picture because it will appear side by side.
Use natural language: Besides making your headline appealing, you also need to ensure that your potential customers have sufficient clarity. The more natural and direct your language, the better the results. Try adding a USP to your product at your primary address so that people can see the primary benefit.
You have a convenient expiration date: don’t want to give customers a lot of time, but also avoid their speeding up. It is essential to give them the right time so that they can see, understand and then claim your offer. By saving time, you also increase the chances of people chatting and posting their own word.
Promotion offer: You can install your presentation at the top of your Facebook page for more visibility. It’s hard to follow a lot of offers (as recommended by Facebook) and keep re-sharing your current offers. Avoid creating new offers when you don’t need them.
Start using Facebook for your business
Now is the time to do all of this information. If you already use Facebook for your business, now you know how to use it more effectively to get the results you want. If you don’t use Facebook for business, now you know what you’re missing out on and the next steps to take.
You don’t feel like you’re taking care of this project on your own? This is where we are at. We have a full team of Facebook marketing experts ready to help you grow using the social media giant. It is the small business owner’s favorite marketing tool and best friend. Contact us today to discuss a personalized plan on how to start using Facebook to grow your business.
Source Image: https://pixabay.com
