If you want to market yourself in the most profitable way possible. I have come to the right place! Before we go over some of the ways to monetize useful blog content, let’s go over a few things.
Did you know that … ?
70% of customers believe brands that share consistent content are interested in building positive relationships with them.
78% of consumers prefer to get to know the company through articles, newsletters and other content rather than through advertising.
Whatever the nature of your business, what you need for your business today may be what you need to market your content strategy. You just need to market good content for your blog ideas in order to attract your customers and get them to follow your marketing path.
Blog marketing is an important process for promoting potential customers. Producing unique, value-added content can help add value and provide a quick overview of the benefits you can get from signing up.
Content marketing can take many different forms: blog posts, eBooks, videos, audio, or photos, to name a few. Blog content marketing should be educational in nature rather than being another seller for your business.
The most important benefit of content marketing is that by producing and sharing content you can build trust and develop a relationship with the reader – which is very important in the planning world. Providing basic information will bring value to potential customers and thus build trust.
The Benefits of Blog Content Marketing
Employers often come to us with a perfect marketing plan for them. Additionally, it has helped them develop cost effective marketing methods that not only keep their customers in the know, but also lead to sales.
One thing that doesn’t fail is a guaranteed content marketing plan and a full understanding of the benefits of a brand online. Marketing content helps you attract potential customers without having to spend a lot of money to get their attention. This is a great advantage for every employer. Not only that, but also the experience of these other blog marketing characteristics:
You see more traffic for business websites that create their own content 8 times.
It is much less expensive to invest in content marketing than in paid sales marketing.
The company is marketing content to three times as many customers as expected.
Don’t stop the benefits of content marketing in a well-designed website or even a well-designed blog.
Content marketing for the blog runs deeper for consumers than it does in other industries. Your marketing efforts must answer the question that each of your customers is asking … Should I trust them with my money?
Do content marketing efforts answer this question? They have to do it.
To understand the marketing of the content we send to our blog visitors, it needs to be solved completely. We can effectively venture into content marketing tactics like eBooks and white papers. Or organize an online seminar or podcast that will ultimately boost the credibility of your business.
Simple Marketing Ideas For Blogging Content
Adhere to current topics
As stated above, clients in the financial industry want live updates and a hands-on approach to their funds. Always. There is no group and forgetfulness when it comes to handling someone’s money. You are responsible 24/7, even more so than in any other industry.
Visitors to blogs are aware of this, but sometimes they are slow to market their content. Just giving advice and ideas can become superfluous after a while.
It’s important to stay in constant touch with the trend and discuss market trends and how they may affect your customers.
A surfer in Florida can be a perfect example of saving time and effort sending a best practices email to all of their local customers before they hit the fad. In such a case, the content can be created based on the current chatter in the market and in a way that benefits customers.
Wells Fargo did something similar during a hurricane warning in Florida. She has targeted advertisements, blog posts and emails to all current, current and potential customers on safety advice during hurricane season.
Playing on targets
In the depths of the mission statement or company logo you will find its business goals.
For example, you will find in the mission statement or the logo of the company the business objectives of the company:
Sometimes the best idea for marketing blog content can be found in your business mission statement. Creating content similar to your goals is to play here.
If the company’s actions are subject to its mission statement and business goals, why can’t you market the content as well?
It’s important to think of your content as an extension of your world. It’s about the atmosphere your brand will send to its customers. Visitors to the blog are more than anyone who needs to understand its importance. If they expect people to trust their services, it is important to stay true to their goals, even in the form of content themes.
Think about the service areas or demographics you claim. Business goals often determine the path to your marketing goals.
Customize by channel
With the growing acceptance of digital media consumption, there are almost 3 devices used by a person at any time. Each of them has its own format and channel for viewing content.
It’s important that your blog content marketing designs are adaptable and help deliver value across any channel and coordinate your customers to get displayed.
To better explain this, we asked our team to give a real-life example from their experience working with blog visitors. Content may need to be edited on different media depending on what the audience is watching and why it is on that medium.
We change it often for our clients, where the content we create sometimes differs depending on the channel it represents.
For example, the student loan provider recently helped us create content through social networking sites. While Twitter and Facebook have talked about best practices they can use to get their debt under control, LinkedIn spoke with them directly on a professional level. Our content on LinkedIn was to help them find jobs outside of college that would eventually help them pay off their student loans.
This content marketing app is the best practice that helps your brand connect with your audience on a personal level without imposing services on them.
Keep them in a consistent format for code
Keeping things flowing and consistent is essential for content marketing to be effective.
The only thing worse than bad content is the lack of a table of contents. Whether your business shares the content through a corporate newsletter, email, or blog posts. It is important that you have a consistent schedule when planning your content marketing strategy.
We have seen that many customers have a blog page where the last post was posted about a year ago in the past. Even old testimonials on your website can be damaging. You cannot be sure they are recent.
In such situations, the first thing to do is edit an updated certificate or publish a blog post on a new topic that readers will love!
Remember, it doesn’t matter what type of content you choose, as long as you choose to do it consistently. Your customers expect you to manage their financial affairs consistently, just as they expect you to.
There are many scheduling tools that send you notifications when the content portion is due. These self-service methods can help you easily stick to your schedule and consistently produce compelling content that can help keep your customers happy.
Appeal to interests
Personalization may be a relatively new concept, but it’s here to stay. With the surge in consumer buying habits and media consumption, successful bloggers have put their game online by spreading their content.
The idea here is to grab the attention of your customers. Take the example of the stages of life.
Each person goes through many changing life events. Marriage, birth, university, etc. If you can identify these stages in your customers’ lives, designing content to suit that interest may be the most effective tool in your arsenal.
Our team excels and appreciates the contribution of economic intelligence to marketing. We have already documented the ways to collect data and disseminate it to your customers as well. The use of this data is essential for the attribution of content to your audience.
I recently saw a Facebook ad about college savings. The announcement came in time to express fewer thoughts as I recently visited some local universities online to present their options for promoting my education. Do you think Facebook’s financial announcement was just a coincidence? Of course not.
But that was a great example of personalizing your content based on customer segments. Because above all, it made me click on the content.
We have made many technological advances to implement tools such as cookies and navigation pixels. Our team can distinguish users based on keyword searches and visits to their web pages. Marketing automation can then display the content based on the interests of potential customers. Which sparks their interest in your brand.
Always track traffic and analyze data
In the age of technology, websites and data metrics are becoming more prevalent.
As a financial advisor looking to partner with a marketing agency, you need to make sure that the digital marketing agency you choose determines this data and then analyzes it to give you insights that will help you make business decisions. .
It is literally our favorite place.
Tracking traffic to your web pages and measuring the interaction between your audience and your content are important parts of content creation.
This not only allows you to gain insight into which themes and features work best, but also takes a key performance indicator (KPI) based approach to your investment in content creation.
We certainly do what we do. That’s why we spend some time reviewing your metrics and data with you on a monthly, bi-weekly, or weekly basis.
Use email newsletters to support your content marketing efforts
The electronic newsletter is a great way to keep the interest of your audience. For the blog, content marketing is all about timing and staying in touch with customers. Whether it’s providing investment advice or checklists.
Everyone loves checklists that can help them position themselves.
Businesses often send email messages to their audience on a regular basis to help their content marketing efforts reach a wider audience at little or no cost.
We often recommend bi-weekly content that goes to subscribers and talks about your brand and the solutions your services can offer your customers.
Email newsletters are also used to test different attributes of the content. For brands that plan to pay a lot more, this is a testing ground for what to follow.
It is also an opportunity for the blog to stay in touch with its audience and to serve as a guide for its clients. You can only do this by providing them with information that they won’t easily find elsewhere.
For example, how Bank of America reports on the health of the market to investors and / or small business owners. This report doesn’t just talk about business, it also explains how the current market is behaving and how to stay prepared.
Produce content that deserves the link
By controlling over 85% of search traffic, Google has the ability to create or fail your business.
If you don’t do paid search ads, it’s important that you optimize your content well enough to rank in regular Google search results.
Don’t you believe us? A quick search on Atlanta Financial Advisers generates 36,800,000 results in less than a second. The listings are made up of links to content sections that talk about Atlanta financial advisers. All of them are organic and ranked by Google based on relevance and interest.
The debate over how to rank organically on Google is for another time, but it’s worth taking the time to see how we can help you do that through our own financial SEO services.
But it’s important to create content that benefits viewers as long as they share it with their friends. Provide enough value to link to other sites and businesses. The more links and sharing you have, the more access you have… FREE!
These types of actions that Google considers an indicator of your great content will put you above your competition because they search for keywords.
Blog Content Marketing Examples
A quick meeting with our content marketing team can resolve your content issues. But to set the record straight, we’ve decided to provide a few examples for businesses that understand the benefits of good blog content marketing.
Look at what they’ve done and think about how to apply it to your brand.
Interactive maps from JPMorgan Chase & Co.
Chase only needed a few visual images and an interactive web page that displayed a graph based on the visitor’s location.
It’s important to understand that financial planning is always local, at least for the average American citizen.
Wish to engage in financial activities that are a) in their actual place b) understand the local market and are easily accessible without the brand of a multinational.
This is why Chase’s idea of tailoring their content to suit the user’s site is a great way to capture and retain customers / consumers.
Morgan Stanley’s efforts to arouse your curiosity
Each financial advisor provides an article on why they serve and help their clients save money. You want to be sure that you are sharing this information in an exciting way. You want to capture and hold attention. You don’t want to provide the same savings and investment advice as everyone else.
Rather, you want to create content that isn’t always about your services, but offers more. Share ideas on something that helps your client live on a daily basis. This is something that can definitely reach the peak of user interest and is a potential relationship.
This is exactly what Morgan Stanley achieved with his ideas for web pages. Talk about something more than everyday topics that affect people. The biggest advantage here is the ability to keep things new. Come back to our perspective that your customers want something real-time and dedicated to their tastes.
The NerdWallet Blog is an example of well-crafted marketing content
A quick review of our custom tool showed us that they have an area of validity of 86 and monthly traffic in the order of 10 million. It’s no surprise that NerdWallet is one of the best sites many Americans use for financial advice.
Everything from credit cards offers the best rewards of home loans at the lowest interest rates. And everything there is between them.
Most important to note here is their ability to identify issues their real world customers may be facing and help resolve that issue.
In a Harvard study, researchers found that almost 88% of online shopping decisions were influenced by online reviews. In another study, nearly 94% of people said they researched online reviews before making a buying decision.
This data undoubtedly confirms the importance of customer testimonials and unbiased reviews about your business today.
Kabbage’s marketing team certainly took note of these studies and consumer behavior. To demonstrate their dominance in blog content marketing, they’ve customized a web page full of customer experiences and testimonials.
It’s a nice human touch in an age when competition is fierce and the interest of end users is always in a bunch.
Content marketing for the blog is over!
In summary, marketing blog content shouldn’t be difficult. The managers they lead are always like any other industry. Engaging content is always king.
But when it comes to money matters, as you can imagine, consumer trust and intentional content wins out.
Source Image: https://pixabay.com
