The world of search engines has improved dramatically in recent years – thanks to the advanced search habits of users around the world.
Not only are big search engines like Google smarter, they’re also more specific about the kind of expertise they want to offer users. As well as what they expect from website owners.
Today, high quality SEO is no longer confined to the office. With the increasing use of global smartphones, more and more people are searching on their mobile devices. That ‘s why search engine optimizer (SEO) for your smartphone is a topic that no serious internet marketer or administrator can ignore.
Here is an overview of the current statistics on mobile users …
80% of Internet users have access to smartphones.
Users spend 80% of their time on social networks on their mobile.
69% of smartphone users first search their cell phone when needed.
The average user spends around 5 hours on their smartphone.
These statistics are a clear indication that people are actively using their mobile devices for activities such as gaming, shopping, social media and, of course, online research.
Some famous brands find that over 30% of organic search traffic is generated by mobile, according to a study by Mobile Marketer. Of course, this figure is expected to increase over time as the use of smartphones grows.
In another Nielsen study for Google, it was found that 93% of smartphone users choose to research a product through a search engine before purchasing it. So if you don’t rank your targeted keywords on the first page, you’ll lose a lot of your mobile search traffic (and leads!).
If you want to find more people on Google, you need to follow the first method of cell phone search. Because it is the only way to follow the evolution of trends while remaining at the forefront of the competition.
However, to get really higher rankings on search engine results pages for the right keywords, it’s important to avoid the following 10 mistakes for mobile SEO.
1: load slow pages
According to a major update announced by Google, page speed has become a big factor in mobile search rankings. Page speed is not only necessary to improve your organic rankings, but also to keep your visitors happy and coming back for more.
Additionally, ratings indicate that 53% of people won’t hesitate to leave your website if the download takes longer than 3 seconds. A high percentage of abandoned (and negative) pages affects your site’s ranking on Google.
This continues to show that your mobile pages need to load at lightning speed to make a good impression on search engines and your website visitors.
Consider whether you would rather open the web page forever or open a page in a second.
Here are three simple but useful tips to help you optimize the speed of your website and make it load quickly on any smartphone.
Reduce redirects
Are you using redirects on your website? Consider reducing them.
When users access your website on their mobile phones, they are often browsing unreliable networks. This means that your redirects can slow down the loading of your pages. Google recommends reducing or eliminating the number of redirects.
The most common type of redirect is the 301 redirect (which redirects site visitors to web pages that have been renewed using different URLs). While the 301s can be very useful, they can only reduce the load time of your website on mobile. So it makes perfect sense to avoid them (if and when you can).
2: Minimize server response time
Although the speed of mobile pages depends largely on your website code, it is also affected by your server. If your site takes too long to respond to a browser request, it obviously slows down your site. According to Google, your server should start sending within 200 milliseconds of receiving the request.
You can improve the response time of your server by improving the configuration or the quality of your host. You can also reduce the resources your site needs.
3: Reduce image size
The images you use to enhance or support your content can achieve your site’s overall speed. That’s why you need to optimize every image on your site and save those precious kilobytes along the way. Try to optimize the images that cause the most problems.
In general, avoid using large images when a smaller version is displayed. Also consider reducing the accuracy of your images to a large extent (without affecting the quality), as this can help you reduce the size.
4: Interstitial
In the recent past, Google has made it clear that it prefers pages that make it easier to access content on mobile devices. Otherwise, G will not hesitate to penalize and categorize your pages.
If you don’t want SEO to have a negative impact on your site, you can revisit the way pop-ups and interstitials are used on your site. If your site has annoying pop-ups, you may need to change the design to make it easier to use. Or better yet, consider removing them altogether and changing the urge to act elsewhere.
Yes, pop-ups tend to convert significantly on some sites. But you want to use them tastefully so as not to affect the overall user experience.
If you don’t want to access bad books from Google and other search engines like Bing, check your site for abuse. The following few practices are strict because they cannot have a negative impact on the SEO of your cell phone.
Displays a pop-up window that covers the basic content of a page when someone visits it through a search.
Displays the independent interstitial imposed on the user when visiting a page; which cannot display the main content without the interstitial exchange mentioned.
Design the page so that the main content is below and the independent interstitial appears at the top of the page.
That said, Google is a bit tolerant of certain interstitials. The following actions will not incur a giant penalty for search engine ranking.
Using interstitials to check the lifetime of visitors (and to see your site’s cookie policy) is good because it’s on the legal side.
Display connection dialogs containing content that is not available for indexing. Anything that cannot be distinguished, such as paid content, email content, private content, etc. falls into this category.
Place banner ads that don’t use a lot of screen space. If necessary, they can be quickly rejected by the user.
5: Blocked files
Partially blocking Google’s access to your website will not help you improve your rankings.
When Google’s spiders get in your way, you should be able to navigate your site like any normal user. If you restrict access to important image files and scripts like JavaScript and CSS, you risk hiding not only visible images, but other functions as well.
These files add a lot to your website in terms of design and functionality. If you don’t allow Google to view these files when visitors can freely access them, you are inadvertently sending the wrong signal.
Your site might not be dangerous on its own, but that’s exactly what Google will think if you have a lot of blocking files blocking it. How can you expect your search engine to display your content even if it doesn’t trust your site?
Here’s how to fix it on your website:
First of all, before repairing files, use the Google Get tool to select the blocked files. Select the priority of those who need to be unblocked so that Google can access important functions and content. You can then take care of all other prohibited pages.
Next, run your site with the Google Mobile Test to see if your robots.txt file is responsible for blocking critical files. Because if this is the case, Google will not know if your site is Responsive or user-friendly.
6: unreadable video content
With the increasing importance of video marketing and the growing demand for videos, it is no surprise that most websites today use video or multimedia content. However, before adding any kind of video content to your website, think about two important things:
If the video content will slow down the loading time of your website.
Whether the embedded video is playable on all major devices.
Since there are few types of videos that cannot be played on mobile devices (like videos that require Flash), you should make sure to double the inclusion of any video content. Otherwise, unreadable video content can hurt your site’s mobile experience, annoy visitors, and ultimately affect your search engine optimization efforts.
To be sure, Google recommends integrating your video and mobile content with standard HTML5 tags and avoiding using the default video player.
Last but not least, include a copy of your video whenever possible. This not only allows visitors to access your videos from any browser, but also allows Google to index your pages effortlessly.
7: incorrect redirects
Cell phone users who visit your website deserve a good experience, as do desktop computer users. However, if you look around you will notice that this is not the case.
Since many websites choose “slow coding” for “good coding”, they do not redirect user demand to the mobile site. Instead, the user is directed to the mobile version of the site’s home page – even if they are looking for another page.
The worst part is that some sites completely ignore the importance of mobile users and redirect them to error pages, informing them that they cannot access the site through a smartphone. Ask yourself the following question: is this an acceptable user experience for a site that works perfectly? Absolutely.
Keep in mind that Google strives to provide the best possible experience for its users. So don’t be surprised if the search engine forces your site to show up on your site because it offers a bad user experience.
These are areas that you can work on to make sure that redirects don’t harm your search engines.
Redirect mobile users to the mobile version of a page if they open your desktop version.
Avoid redirecting users to the home page of your mobile site; you would only confuse them. This is good if you don’t have a portable version of your site yet. Instead, take users to the desktop version. This ensures that the user experience on your site will not be affected.
Regardless of which smartphone your visitor uses, make sure to deliver the same content on each device.
If mobile users request dynamically generated URLs on your site, direct them to a mobile friendly URL where they can easily access the information they were looking for.
To detect wrong redirects, you can use the Google Search Console. Just enter your website URL and Google will send you an email with a list of pages with bogus redirects.
8: Doesn’t improve local search
People are looking for help on Google to find important places nearby, a trend that is growing rapidly.
The point is, if interested mobile users can’t find relevant business information about you, you can lose up to 50% of your sales. This is a SeoErreur mobile that can be costly for your small business.
Whether it’s your real address or your phone number, your potential customers should have no problem finding your information on their mobile devices.
With the many local searches, it is not recommended to optimize your website for local search engine optimization (SEO). But it must be done with mobile users in mind. Because today, 18% of local searches carried out on smartphones result in a purchase within 24 hours.
When your website shows up for local mobile searches, you only increase the chances of generating more. For example, if you are a dentist looking for patients in New York, you will need to improve not only your targeted keywords, but your site as well.
In addition, by registering your business on Google My Business, you will be able to improve search engines on search engines. This way, you will reach more potential customers by helping them find you on time.
Here are three other steps you can take to improve your visibility in local searches …
Update Local Listings: One aspect of local SEO that many people ignore is the importance of having up-to-date information on your website. Every small business with a local presence should ensure that their site (s) are updated with the correct information.
Add more direct data: When it comes to creating a more detailed page, you should replace the usual live data that you find on sites like name, address, and phone number. If you are a restaurant, you can add more live data like your opening and closing times, food prices, delivery options, etc.
Increase voice search: As Google Android and Apple iOS advance, smartphone users now have the ability to search in their own voice. Compared to search by actually typing your query, people use voice search in a different way. This is why voice search optimization can help you get the most out of your search engine optimization (SEO).
Improving your website for local search isn’t rocket science. But when you do it already, it can have a big impact on mobile search engine optimizers.
9: Responsive website design
Mobile devices are taking over the world and will continue to do so. No wonder search engines like Google are moving in this direction and moving towards the number one indicator for mobiles.
We have seen time and again that more and more people prefer smartphones to desktops.
When people openly trust their cellphones, Responsive design shouldn’t be seen as a luxury. Rather, it should be seen as a necessity. If you want to improve your SEO, you will need to adopt a very Responsive design.
Today, Google can be run by its advertisers, but the search engine is constantly focused on its users. Its first priority is the people who use it to search the Internet day after day.
G knows that more and more users are using their Smartphones to connect to the Internet. It is therefore natural for the company to give a higher priority to websites that provide a better experience for mobile users. Websites that make a real effort to become Responsive for mobile.
If you are still not sure about the benefits of SEO for making your mobile website Responsive, here are some reasons to convince yourself.
Easier use of the site, people like websites that are easily accessible and easy to navigate. If your site looks like a mess on a smartphone, do you think people will be hesitant to move on? Of course not.
Because it shows the value a website can provide and how it responds to a particular search query.
When your website is designed for mobile, it is not only easier to navigate, but also more beautiful to look at. We all know that user experience is best related to the time someone spends on your site.
The bounce rate on the site Another factor to consider is the bounce rate A because it is related to the time spent on the site. Google is concerned not only with when someone passes the page, but also how many people have clicked the back button and left the site. So, yes, user behavior is important to Google because it provides important information about your site.
The metric that calculates session length and user participation is called “Dwell Time,” a data point used by Google to understand the quality of your content. The search engine allows you to categorize or declassify the page.
Therefore, if your page is slow (meaning more people leave your site as soon as they visit), Google will see this as a sign that your site does not contain relevant content for the specific search query.
High Social Sharing Any website that wants more participation and traffic needs more social participation. A Responsive website makes social sharing easy for mobile users, helping you grow your audience. This can indirectly help your site get higher search engine rankings as more people are aware of your brand and search for it.
10: No rich extracts
Most of the time when you do a Google search, you should notice that some listings are different from others. They are more interesting and visually appealing.
The “Miscellaneous” menu is defined with additional information such as the rich snippet. Gone are the days when search engine results pages only contained basic information about websites. Rich Snippets allow search engines to deliver more information to a user, which can directly affect the click-through rate (CTR) of the selected list – especially on mobile devices.
Google generates rich snippets by automatically extracting relevant information from your website and enriching your search list. In addition to the page title, description, and URL, the edited snippet includes additional information such as images, notes, etc.
Just adding additional information to your website’s search list can grab the attention of your target audience and therefore increase your CTR by around 30%.
Source Image: https://pixabay.com
