Do you feel behind the competition?
As a small business owner it is very easy to feel that way. After all, you’re not a large company capable of hiring a bunch of digital marketers to stay on top of the latest advice in the field.
But that doesn’t mean you can’t become a man / army.
Your arms are your flag. After reading this article, you will be able to pick up your guns and beat your opponents!
There are many different weapons (digital marketing tips) that can lead you to success.
But most of your competition don’t know how to use them.
But first of all, let’s talk about the rise of the thinking of many small business owners.
1: Put your eggs in several baskets
This is a mistake made by many growing business owners, who try to do it all at once with some past experiences.
I created ten social network accounts. You have set up a PPC campaign. You’ve set up a strict blogging schedule on a topic you haven’t researched yet.
The worst part is that you haven’t used more than half of these social networking platforms in the past!
Does this sound familiar to you?
If so, stop. The worst mistake a new employer can make is trying to manage a lot of new social media accounts at the same time. We will see this error in the next section.
Focus: If you try to run multiple campaigns at once, you’ll not only be overwhelmed, but you’ll also have a hard time identifying which marketing campaigns have been successful.
Consistency: This is the key to the success of your business.
Being consistent on social networking sites will keep you loyal.
Being consistent in your blogs will allow you to build a loyal following and turn exciting new opportunities into new buyers.
Being consistent in search engine optimization (SEO) means you’ll save money in the long run rather than relying too much on paid advertising.
Many small business owners try to do it all at once and end up with failure.
But you don’t have to be one of them. By following these digital marketing tips, you will already be one step ahead.
2: Find your place in social networks
Most small business owners know they need to be on social networking sites. After all, social media is not going anywhere. In 2017, 81% of Americans enjoyed watching social media!
But as we saw in the last section, many novices take this message very seriously and try to go from invisibility to being everywhere all at once.
For most brands, it’s a recipe for disaster.
As a new small business owner, your goal should be to find your place on social media sites. This means that initially you should only focus on a few social networking platforms that you already feel comfortable with.
Now, after you’ve been marketing on these platforms for a while, write down how many interactions you get.
For example, if Instagram doesn’t give you any links, keep focusing on the platform that works!
The goal is to find social networking platforms that offer you the highest level of interactions (likes, posts and comments).
The lesson to be learned is this: Don’t waste your time on a platform if your audience just doesn’t exist!
Find where most of your audience is and post to these platforms all the time to create sincere social media.
3: Effective marketing
Affordable marketing is relatively new to the world of digital marketing tricks. In fact, most of your competitors probably haven’t heard of it!
For those who have, they are probably doing it the wrong way.
But effective marketing can be a very powerful tool when done right.
What is effective marketing?
Simply put, this means that instead of marketing directly to your target audience, you entice or inspire influencers for you to spread the word for you.
When it comes to users of social networking sites, influencers are essentially the strongest referrals your business can get.
For example, a collective bias survey found that 30% of consumers are more likely to buy a product recommended by an unknown blogger.
Effective marketing is particularly effective in Millennials, with 70% of Millennials affected by peer referrals for purchasing decisions.
Therefore, you should always watch out for potential future influences in your area. You will want to address them in order to build your brand visibility.
As you ask, what else do other small businesses bring in terms of effective marketing?
Many small business owners still believe that doing a lot of guest posts (an effective form of marketing) and getting a lot of backlinks will boost search engines and
It was true in the past, but not anymore. Small business owners these days need to be cautious about guest registration and backlinking, as Google has cracked down on this practice many times in the past. Google sanctions sites that violate this practice, and that’s not what you want for your new website!
This does not mean, however, that noticing guests is in itself bad practice – far from it! But this should not be done in an undesirable manner. Rather, it should be done taking into account the main objectives:
Promotion of the brand.
Build credibility by leaning on the shoulders of industry giants.
Listen at the gates of another community.
4: Don’t underestimate the existence of a mailing list
Perhaps one of the most valuable and responsive assets you can get is the email list.
Value – CRM software company Hatchbuck has found that customers who buy products through email spend 138% more!
Answer – According to the QuickSprout program, email subscribers are more likely to share three times more content on social networking sites!
Unlike your followers and social networking sites, you own your email marketing list.
But believe it or not, many of your competition don’t even think about having an email list. Rather, they make the mistake of thinking that they can get away with just building social networking sites.
Of course, having strong social media is very important! But when it comes to turning cold expectations into motivated customers, email marketing is one of the best ways to do it.
5: The 80-20 rule for content
The 80-20 rule means that 80% of your success will come from 20% of your efforts. This rule applies to almost everything, including your content. Your content can be created in different ways.
For example: videos, webinars, blog posts, graphics, etc.
How can the 80-20 rule apply?
Simply, 80% of your content should be VALUE related, and 20% should focus on promotions. Content Value means unique, fresh, timely, and relevant content, and solves the real problems of your target audience.
Your success will come from 20% of your efforts, but the remaining 80% is needed to boost it!
Many small business owners have the opposite. 80% of their blog content is oversold, and only 20% contains useful or valuable information!
If you’re not convinced of the value of creating useful content, it takes a long time to think that businesses that blog are 67% more likely to receive customers than others.
Other benefits of a blog include
Get more targeted traffic.
Add a human element to your brand, which allows you to gain the trust and loyalty of your customers.
Profitability and ease of installation.
6: When to rely on SEO
I have heard all the small business owners who are entering the digital marketing world give advice on search engine optimization.
But many are still ashamed of it because they think it is complicated and takes time.
If all of these things are true, only search engine optimizers (SEOs) remain the best way to get free traffic to your website.
Even a simple thing like your business name can affect your search engine ranking. According to the Local SEO Index of an SEO Company, businesses that have a strong keyword in their name occupy 1.5 points more than companies that do not have a keyword in their name.
Instead of focusing on a long-term SEO strategy, many small businesses pump their own digital marketing dollars into PPC ads from the moment they launch.
So what are the different areas covered by SEO?
There are many. But in general, these are the most important:
Improvement of the site.
Optimization of the page.
Optimize the device.
Build a reliable link.
There are many other sub-categories for these key areas. For example, the use of keywords is a subcategory to optimize the page.
There is a lot to learn. But learning and implementing SEO will give your website better visibility in search engines.
To get an idea of how important SEO is to your website visibility, check out previous Google updates. One of the most important updates from Google is to bring up websites that are unresponsive to different digital devices, even in search results!
Fortunately, you don’t have to learn SEO on your own anymore, because you know an SEO agency (your friends at LYFE Marketing).
But you still need to know SEO basics and SEO prospects.
Hiring an SEO specialist is worth it. The SEO specialist will help you perform an SEO check, which includes analyzing how users interact with your website and social media platforms.
Finally, don’t expect instant traffic while doing SEO. It can happen, but it is rare. Instead, check out paid ads to get fast traffic.
7: Use paid ads
As we saw in the previous section, many small business owners spend a lot of working capital on PPC. They have the right idea – spend money on paid ads up front to get a certain number of hits.
But without a sales lead and a long-term SEO strategy, they start to rely on PPC to pay for most of their sales. Their mistake is to confuse “more traffic” with “more sales”.
But all they end up getting is more cold opportunities and no sales. In pay-per-click (PPC) advertising, where you pay per click, it can be costly if you don’t convert from your clicks.
Increasing traffic is good, but without a marketing lead you won’t get the best results.
Instead, you should follow these three simple steps:
Create a relevant and compelling presentation. For example, your newsletter or a free eBook.
Create quality site content.
Create targeted PPC ads to attract people to your site.
Remember one of the most important digital marketing tips: traffic isn’t everything.
The amateur’s mistake is to anticipate the transformation of cold prospects into immediate buyers. Bring them in first, then turn them into buyers later.
8: Improved user experience
Improved User Experience (UX) will be the glue of your strategy.
Here are some common and shared ways to achieve this. There are also many digital marketing metrics and tips to measure user experience.
Content of your site.
The communication channels you use.
User interface (UI).
Quick download of your website.
Menu navigation is intuitive.
Chat-bots to facilitate communication.
Simple tone for your content.
In order to make the best choices for these different areas, you will need to know more about your target audience.
There are three basic digital marketing tips you should remember to create a great user experience in 2018:
Remember to inform and inspire your audience with your content. This will give them a lasting impression of your business and make sharing easier.
You will also need a customer management strategy to help you communicate better with your customers. She will take you to the inquiries and complaints service. It will also help collect customer feedback and make them feel part of your brand’s community.
Another thing to consider in 2018 is the effectiveness of video marketing. Its popularity continues to grow with the advent of live streaming. Popular platforms have already embraced live streaming. Consider Facebook Live, Instagram Stories, and Snapchat Stories for engaging with your audience.
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