Facebook has maintained its position as the top competitor, visiting more visitors daily than any other social media platform.
With over 2 billion active users, every type of presence is on Facebook. Any employer would be foolish not to take advantage of the great marketing opportunities offered by the platform.
1: Match your marketing strategy to your overall business goals
The possibilities are endless when it comes to marketing Facebook. It can be easy to get lost or overwhelmed. So the best way to start developing a marketing strategy for a social networking site is to align it with your business goals.
It’s best to keep your goals as specific as possible. Here are some examples of how to effectively match your business goals with Facebook’s marketing strategies:
If you have a new business and your goal is to increase brand awareness, consider developing your Facebook followers through a page like ads. You should also communicate with your audience using frequent, high quality posts. Promote your posts to encourage greater engagement and measure results using specific criteria. The goal can be 300 new followers each month or at least 10 followers per post.
If your goal is to encourage attendance at a particular event, consider promoting a page on Facebook. Keep a specific goal to see how many attendees you want and how much you want to pay per ad for each new attendee.
If your goal is to increase profits from your online store, Facebook’s Ads Manager will be the best for you. Make sure to track cost per conversion and ROI.
If you’re not sure where to start, ask yourself the following questions:
Do you want a short or long term strategy?
How can you improve your business compared to last year?
What can you do to make your business more attractive than your competition?
The answers to these questions can help you identify your call to action and set relevant goals for marketing Facebook.
2: invest wisely
Anyone who owns a Facebook page has seen a steady drop in organic reach over the past couple of years. Currently, Facebook business pages are only seen by 1-2% of followers, unless they are promoted.
There’s no point in putting all your work on Facebook posts if no one sees them.
Because Facebook is increasingly becoming a paid platform, there is a growing need to invest your money wisely if you want your business to be successful.
Advertising budget is a necessity for successful Facebook marketing. But you could end up losing a lot of money if you’re not careful with how you use your Facebook budget.
For example, you don’t have to spend $ 10 to increase each post to an audience of 100 people. It is wise to increase your followers by using a page like the ads and posts that are promoted to foreign audiences before you start investing in enhanced posts for your followers.
Page followers like Ads and Share can be created with enhanced posts on a relatively low budget. However, ads geared towards sales and leads tend to require more funds to be effective, especially in highly competitive industries.
When it comes to converting ads, you need to be prepared to spend money to make money.
Of course, the ultimate goal is to ensure that the earnings exceed the costs of getting a positive return on ad spend. But sometimes new campaigns should start red during the early stages of optimization. Then you have to strive to break even, and ultimately make a profit.
Test the split to find the right message and the right audience! But once your campaign is fully optimized, Facebook can be a great resource for driving sales at a relatively low cost!
If your Facebook ads aren’t looking as good as you want them to be, it’s time to reach out to an expert. Our experienced advertising specialists have the knowledge and skills required to implement an effective Facebook advertising campaign.
3: Use and learn from analyzes
It can be easy to get lost when it comes to marketing Facebook. The good news is that there are many built-in roadmaps to help you succeed!
There are plenty of public statistics that come up with big claims like Wednesdays and Thursdays as the best days to post on Facebook. These statistics can be a great place to start. But every action is different, and dropping the general rules can be bad.
Using social analysis to your advantage can allow you to improve your marketing strategy through your social networking site, depending on what works best for your business.
For example, we know that the best times of the day to publish in order to maximize participation are
In the morning when people wake up first
In the afternoon, when people take their lunch break
The evenings when people start to work That being said, this rule does not work for all businesses. What if you are in the United States but the majority of your followers and customers are in Asia? You need to adjust your publishing strategy to take into account when your target audience is most active on the internet.
Likewise, if your target audience is retail workers or security guards, their workday might be completely different from that of the average worker in the office.
By testing multiple post days and times and analyzing which posts are generating the most interest, you can get a better idea of which posting schedule is right for you.
This goes for more than the days and times of posting. You should also pay attention to the types of posts that your followers interact with the most.
Do they respond well to messages that raise open questions?
What about item shares or donations?
Pay attention to all the details of the posts that get the most participation and see how you can tailor your future posts accordingly.
For example, if posts featuring photos of people indoors exceed posts about landscapes, focus on people’s lifestyles. Likewise, if you notice that articles from specific websites receive a lot of comments and ratings, consider sharing more content from the same source in the future.
Facebook ads also need to be improved based on analytics. The Facebook Ads Manager makes it easy to track data and adjust your ads accordingly. Some of the important metrics you’re looking for include cost per conversion, relevance scores, and cost per click (CPC).
You should also pay close attention to the difference between the reach and frequency of advertisements. If the impressions are more than three times the reach, it’s time to update your ads or expand your audience.
Facebook Ads Manager also offers more in-depth analytics to help you optimize your Facebook ads based on the demographics that most of your results come from. These demographics include everything from age groups, genres, to devices and operating systems that people click on your ads.
If you don’t know where to start marketing on Facebook, don’t be afraid to split up several different options and adjust your strategy based on the results.
Even if you have a stable marketing plan, there is always something new that can be tested or changed. If you see a slight decrease in attendance or an increase in the average cost per customer, pay attention to what may be causing this change.
4: Use the videos
Studies show that by 2019, video will account for 85% of total internet traffic. If your Facebook marketing strategy doesn’t include video content, you might need to reconsider your choice.
Attractive images are no longer enough when it comes to marketing Facebook. If the picture says 1,000 words, the video says 1,000,000 words!
When it comes to Facebook ads and actions, video prevails right now. 82% of business owners say video marketing is an important part of their overall marketing strategy. If your Facebook strategy doesn’t include video content, you’re already lagging behind your competition.
Video is superior to still images on the social networking site in terms of participation. Some believe that videos on Facebook have a higher participation rate than posts that contain only text or images.
Videos also build confidence in your work. 57% of consumers say videos give them more confidence to shop for items online. Videos are particularly good at explaining complex concepts in a way that still images cannot.
Think about it: If you have an innovative product, consumers may not be able to understand how it works just by looking at a photo of it. The video clip can show you how to use your product quickly and easily, increasing the likelihood that you will want to purchase it.
Video ads have proven to be the top performers time and time again, with a higher CTR than any other ad format.
Engagement rates for video ads tend to be three times higher than those for non-video ads!
Video duration
If your social media marketing strategy includes video ads on Facebook, keep your videos short.
15-30 second video ads are usually the best. If your video is shorter, chances are more people will watch it until it’s finished.
If your video ads are too long, you might not be able to get your point across.
Image reduced to a minimum
Pay special attention to the thumbnails. Facebook automatically plays the video, but many users turn this feature off. For these users, the annoying thumbnail means that they will never see your video, even if it appears in the timeline.
Use a relevant yet compelling thumbnail to convince consumers to watch your video. Make sure that the sticker does not contain too much text!
This can sometimes be difficult if you are using translations. But Facebook video ad thumbnails are subject to the same rules as image ads on Facebook. Ads containing more than 20% text are subject to poor access or even risk being rejected.
If you are using videos to market social media on Facebook, there are a few more tips you should know.
Sound and translations
85% of social media videos are actually soundless!
This means that in order for your videos to be effective, you need to be able to get a point across without using sound. Translations may be required to achieve this. Audio processing can make your videos accessible to people with disabilities.
If your video doesn’t make sense without sound, it’s very likely that only a small percentage of viewers will understand it.
Additionally, many videos are not viewed until you are done. Think about the traditional “hierarchical style” of writing when it comes to your video text. The most important information and attention should come first as it is very likely that most viewers won’t see until the short video ends.
Video format
A final tip is to draw attention to the formatting of your Facebook videos. Quadrants tend to perform better, especially on mobile platforms. If video box is not just possible, choose vertical format instead of horizontal format.
What kinds of videos should you post on Facebook?
Here are some great video ideas:
Explain your company’s product or service
Behind the scenes videos of your employees
Video testimonials from satisfied customers
While producing high-quality videos doesn’t always come cheap, it will pay off in the long run!
However, video production has become easier and more affordable with the improvement in smartphone technology and the increase in the number of video editing and animation creation software.
5: Hire a marketing company
The most important tip for successful marketing on Facebook is to hire a marketing company! Facebook is constantly evolving and no stop will appear anytime soon.
Keeping up to date with the policies and characteristics of an ever-changing system can be a full-time task. You are busy running your business. We understand.
So why not quit marketing through the social networking site of someone whose job is actually to keep up with the ever-changing Facebook and adapt your business marketing strategy accordingly?
As mentioned above, social media marketing agencies have access to additional analytics that go way beyond what you can learn from Facebook information alone. An experienced expert can also help you tailor your strategy with data that can become overwhelming or confusing.
In addition to improving your Facebook marketing with quality analytics, social media marketing agencies are saving you money and time too!
They save you time by paying attention to time-consuming activities, like responding to comments and messages, coordinating social media posting, running Facebook ad campaigns, and posting content at times. optimal.
They can also save you money by making your advertising campaigns more effective and profitable, thus increasing your return on investment. And also by eliminating the need to hire full-time employees to take care of your business’s marketing needs.
Source Image: https://pixabay.com
