Social media is a modern marketing hub, but it’s already an old story. Today, marketers are increasingly digging deeper into social media analysis in order to create a more effective tactic for dealing with targeted customers. The reason is simple: you can’t attract more Twitter Followers using the old marketing models.
Twitter is one of the fastest growing communication channels. This network is filled with many potential customers who have tremendous sales potential, but you need to follow marketing trends to take advantage of that potential. In this article, we’re going to show you the top 5 multimedia tactics to attract more Twitter followers.
Why Twitter?
Many brands of Twitter are the most important channel for marketing social networking sites. Numerous studies reveal their impact, which is why we decided to provide you with some statistics to prove this point:
Satista reports that Twitter has around 330 million monthly active users.
Users send more than 500 million tweets per day, producing 6,000 actions per second.
Hootsuite reports that 90% of people who follow SMBs on Twitter plan to buy from the same company.
About 80% of Twitter usage comes from mobile devices.
30% of Americans earn $ 75,000 or more on Twitter.
Other data reveals the importance of Twitter in contemporary marketing, although that’s enough to give you a first impression. Read on and learn how to get more Twitter followers with media content.
5 Ways To Use Media Content For More Twitter Followers
The basic principle of communication via Twitter is very simple: you have 140 characters to express an interesting idea or share a news. However, this type of miscommunication is no longer able to gain more Followers. You should bypass 140 character tweets to maximize network capabilities. Here are 5 multimedia tactics you must use to achieve your goal.
1: Add photos
According to Louise’s survey of social media sites, tweets with photos get 150% more than tweets without photos. Twitter activities must therefore remain rich in images to make them more attractive and more attractive to the average consumer.
The images “not only speak a thousand words” but also allow the identification of Followers in real time. For example, you can use images to advertise your current discount promotion or run a contest with prizes for the most creative followers. The example below shows how posts enhanced with photos get more participation from posts promoted without photos.
Additionally, images can drive significant traffic to your landing page, which in turn increases the number of leads and subscribers. You don’t need a lot of text with images, but you do need good labels to keep up with the visual content.
Another great option for making more Twitter Followers is the graphic design. Textual reports that chart searches exceed 800% in just two years have increased, indicating that they also have huge potential on Twitter. It is relatively easy to create this multimedia content, but it is full of useful data. You just need to tailor them to your target audience and you will get more Twitter Followers than ever before.
2: Add sound
A few years ago, vocal performances looked like hidden content, but things changed with the advent of the internet. Today, more than 40% of Americans listen to the podcast, according to Convince and Convert.
It’s an ideal choice for millions of travelers and office workers who can listen to background audio content. The best part is that you can post podcast files on Twitter. You just need to have solid equipment and a good subject related to creating this type of multimedia content.
For the equipment you need to buy a microphone and a computer with a sound card and a digital voice recorder. In addition, you also need an audio editing program (which you can find online for free). Try recording several episodes before you start posting on Twitter, as your audience wants to listen to the podcast regularly.
Remember, the audio material is like a real discussion, so you don’t need a strict plan. All you need is an interesting topic and one or two industry experts, and the conversation will easily take its natural course.
3: Video is required
Twitter users don’t like to read a lot, so the limit is 280 characters. They want to focus only on the gist of the topic, so there’s no better way to give them what they want and gain more Twitter followers than posting a short video. There are three basic reasons for creating video content:
Product Education Programs: Hubspot reports that more than 4 times as many consumers prefer to watch a product video than to read it. Educational programs are the easiest way to explain product specifications and promote your business.
Entertainment: People don’t want you to be producing 100% promotional content all the time. In fact, they often require entertainment and your job is to present them as videos.
Tell a Story: Story video is a great tactic to introduce Twitter followers to the values that your brand or organization stands for.
Much like a podcast, video content also requires good equipment, but it takes more time to write a script. If you’re alive, you can improvise a bit, but keep it entertained or deliver urgent news. But if you have pre-recorded your videos, then you need to keep them in professional quality.
Fortunately, the video provides you with a set of templates to entertain current Followers and attract new Followers. You can shoot videos, videos, live videos, behind the scenes of your business, etc. If you don’t have the time or don’t know how to do it, entrust this task to a team of professionals and you will find that the number of Followers increases.
4: Add a Twitter button to your blog
When it comes to streaming audio and video content on the internet in recent years, there are still thousands of users who prefer to read a good blog post. If you combine text with other types of content, your blog will attract a lot of new Followers.
For example, an impact study found that blog posts containing images are viewed 94% of the time. You should take advantage of this fact and write high quality posts supported by images, graphics or YouTube videos. Adding the Twitter button to posts allows readers to share your content with the online community, which increases brand awareness.
As the majority of websites are supported by WordPress, we recommend that you download the Social Share Buttons plugin. It is a tool that allows you to add a Twitter button to your blog without worrying about programming and code changes.
5: consider the quality of the content
Our recent tip to gain more Followers is logical but crucial, which is why we need to give it more space here. You have to pay attention to the quality of the content, which means you have to check everything to make sure your copy is perfect.
Marketers know it’s best to let specialists and online helpers help you out, which is why we have so many solutions for you:
Top Quality Articles: Superior Papers’ expert writers and editors can not only correct your content, but also create it for you in case you run out of ideas or don’t want to do it yourself.
Hemingway: This tool removes errors in text, but its main purpose is to detect complex sentences and loaded sentences and suggest alternatives.
Grammar: Grammarly is the most popular debugging app. The basic version is free and will help you find and eliminate all errors. If you want to improve your writing style, pay for the premium version and get access to much better content.
Source Image: https://pixabay.com
